Companies today are starting to realize the potential of video for their businesses. The corporate video production industry is riddled with articles related to video marketing and how it’s poised to become the next driver of lead generation. The real question is, how exactly can you use video for lead generation?
In this article, we’ll show you how a full-service video production in New York, NY would use video to boost your lead generation efforts.
- YouTube Cards
If you’ve spent hours on YouTube, you’d know that there are clickable links that will pop up on your screen once the video ends. They are called YouTube Cards, and you can use them to direct your viewers to go to the following:
- Another video from your channel or playlist
- A button to follow your channel or another person’s channel
- A button pointing towards your website (YouTube Partner required)
The key is for you to produce a compelling video, then incite them to perform an action favoring your interest. You can direct them toward your landing page, other videos on your channel, or any other online space you prefer.
- In-video lead forms
Online video platforms like Brightcove, Wistia, And Vidyard allow you to directly integrate your lead generation forms into your videos to boost your landing page conversions. We recommend newbies use Wistia because it’s much simpler to use and allows you to start with the video itself. Integrating your forms with your CRM system is arguably the best action, but be prepared to pay extra fees.
- Email gates
Before your subscriber can read the marketing email you sent, it must first go through an email gate. This is an effective mid-funnel strategy guaranteed to gain you extra leads. But before you leverage this tactic, you need to ask yourself this question: “What kind of content will you happily consume in exchange for your email address?”
Some of the suitable answers for this question include:
- A case study
- Statistics
- Insider knowledge about specific topics (food, service, or occasion)
Additionally, we advise you to steer clear of videos such as product announcements, corporate function videos, or even funny videos.
- Video Business Cards
Did you know that you can publish your material on a tiny video player and mail it to your customers? This tactic may look weird at first, but the novelty of video business cards is guaranteed to rack up your conversion rates and, ultimately, your revenue. If you want to try out this unique method, send them only to high-quality, qualified targets because they’re pretty expensive.
Working with companies who sell these items can be a bit challenging, but don’t hesitate to try them out for a change of pace. Your customers will love the novelty and the amount of thought you’ve put into these video business cards.
- Social Media Marketing
Marketing your videos through social media can give you impressive results when executed properly. Not only does it enhance your engagement, but it also holds the potential for lead generation, especially if your video is an advertisement. Video is widely embraced by marketers worldwide, so it’s an effective way to boost your lead generation efforts.
You Deserve a Lead Magnet of a Video
If you genuinely want your videos to be lead magnets, you need to speak to the experts who can make this effort possible. Video Production Co NYC – Mack Media is not your typical full-service video production company in New York, NY — they are also experts in video marketing. Contact them today to learn more about how they can use your video for effective lead generation.
Video Production Co NYC – Mack Media
120 E 31st St Apartment 7, New York City, NY 10016
Phone Number: 516-774-4083
