Commercial video production is a process that can seem daunting and complicated, but it doesn’t have to be. In this blog post, we’ll break down the commercial video production process step by step so that you can understand what goes into creating a high-quality commercial video for your business in NY.
The Steps of Commercial Video Production in NY
There are four main steps in the commercial video production process: pre-production, production, post-production, and distribution. Here’s a brief overview of each step:
STEP #1: Pre-production
The first step in commercial video pre-production is developing a concept and script for your video. This is the planning stage of commercial video production where you’ll develop your concept and storyboard, choose your locations, and cast your talent. This is also when you decide what message you want to communicate with your video and how you want to communicate it. Once you have a concept and script, the next step is to storyboard your video.
Storyboarding is creating a visual representation of your video so you can map each scene and shot. After storyboarding, the next step is to start filming. This is where you’ll set up cameras, lighting, and audio equipment and begin shooting each scene in your video.
STEP #2: Production
The video production process typically begins with a consultation between the client and the video production company in NY. During this meeting, the client will explain their vision for the project, and the video production company in NY will provide input on what is possible within the given budget and timeframe.
Once both parties have signed off on the project, the video production company in NY will begin work on creating a treatment, which is a document that outlines the key scenes, locations, and characters in the video. Once the client has approved the treatment, the video production company in NY will begin sourcing talent and setting up shoot locations.
On the day of the shoot, the video production company in NY will work with the talent to capture all of the necessary footage. Once the footage has been shot, it will be sent to post-production, where it will be edited together into a final video. Finally, the video will be sent to the client for approval before it is released to the public.
STEP #3: Post-production
Post-production is the process of editing the footage that was captured during production into a final video. This is where the video is cut together, color-corrected, and given any final touches before it is sent to the client.
The post-production process can be broken down into three main steps: editing, color correction, and final touches.
Editing is cutting the footage together and adding any necessary transitions or effects. During this process, the video editor will also add any needed graphics or titles. Color correction is adjusting the video’s color to match the client’s branding guidelines. This step is important in ensuring that the video looks its best before sending it to the client. Final touches are any additional steps that need to be taken to complete the video. This can include adding music, voice-over, or sound effects.
STEP #4: Distribution
The final step in commercial video production is distribution. This is the process of making your video available to your audience. There are many ways to distribute a video, but the most common method is through social media or a website.
Other distribution methods include email marketing, paid advertising, and TV commercials. No matter how you distribute your video, it’s important to ensure that as many people see it as possible.
Commercial video production in NY is a process that requires careful planning and execution. By following these four steps, you can ensure that your commercial video is successful. If you need help with any step of the commercial video production process, we recommend that you get in touch with the Video Production Company — the best team to help you achieve your vision for your business.
Corporate Video Production
139 W 57th St, New York, NY 10019
Phone Number: +16468464135
