As an entrepreneur, your business is one of your most important assets. The better it is, the more clients, customers, and audiences you get. For your website to improve, you’ll need the expertise of a seasoned web design company in New Haven, CT, who has the knowledge and skills to pull off a stunning yet functional website design. They know the essential elements needed to create a website that sells.
With this in mind, here are the eight essential elements necessary to make a great web design in New Haven, CT.
- Layout
Unbeknownst to many, the arrangement of a website’s visual elements is crucial in making a website appear presentable and organized. This arrangement is what web design companies in New Haven, CT, refer to as layout. Any web designer tasked with designing a website must choose a simple, intuitive, and accessible layout to organize the internal positioning of a web page’s elements. By doing so, they can control the relationship between each element, guiding them to improve the user experience.
- Images
Having pure text-based content is boring, so try your best to incorporate relevant images. Pick photos pertinent to the content you post on your website and your brand itself. Be sure to pick images that complement each other and your website.
- Visual Hierarchy
Visual hierarchy refers to how web design companies in New Haven, CT, organize the design elements on their website according to the visitors’ line of sight. Strategically putting them in the right places can help visitors consume each design element according to their intended purpose, hence the term hierarchy.
Here’s an example. An F-pattern or Z-pattern will emphasize the design elements on the top horizontal section of the website. This is where most web designers place the critical elements of the website, such as the navigation, brand logo, and search bar.
These patterns reinforce the visitor’s reading and cleverly lead them to the desired goal. They’re also used to highlight the website’s focal point for users.
- Color Scheme
A website’s color scheme is the ensemble of colors the designer chose to use on their website. Many people also refer to them as color palettes. It’s a combination of colors that, when used correctly alongside each other, can create harmony with your brand and the industry you’re trying to represent.
Here are the four main types of color schemes used by web design companies in New Haven, CT:
- Monochromatic – Ideal for designers who want to keep things plain and simple. It consists of the same color but different shades and tones.
- Analogous – Great for making creative yet striking designs. It uses resembling colors, such as yellow, yellow-green, and green.
- Complementary – Suitable for designers who want to keep things balanced and in order. It involves using color and another hue that complements the first one.
- Triadic – revolves around using three colors equidistant from each other on the color wheel. An example would be red, blue, and yellow.
The right color scheme can help visitors navigate your website easier. The colors you’ve chosen can also help your website’s content hierarchy by focusing the visitor’s attention on critical information and CTAs.
- Typography
Typography is the creative design of the text used by a web design company, especially in New Haven, CT, on their websites. Web designers must pick a typography that’s easy and attractive to the eyes. To help web designers choose the best website typography, we recommend considering what font corresponds best to their target audience. For example, Serif Sans Pro works well for medical websites.
- Readability
Website readability is all about how easy it is for visitors to read and understand the texts on your web pages. The texts should be readable when you focus on them because visitors rarely spend time reading the entire content. Instead, they’re looking for specific information and want to access it quickly. Competent web design companies in New Haven, CT, achieve this by choosing the most appropriate size and pixels for their texts.
- Navigation
Website navigation is the collection of elements that makes it easier for users to go to the different parts of the website, hence the term navigation. These elements are crucial because visitors want to access specific information quickly. Poor navigation can lead to higher bounce rates, lower conversions, and less trust built between you and your audience.
- Content
Content refers to the information available on your website. They’re usually in the form of texts, but they’re also published as aural and visual content. This is arguably one of the most critical elements of a great web design because it can communicate your brand’s message to your target audience. Creating unique, valuable, and relevant content makes you more likely to convert your visitors into consumers.
Stunning Websites From the Best Web Design Company in New Haven, CT
If you require stunning yet highly effective websites, look no further than New Haven Web Design Pros. They’ve been creating websites for companies in New Haven, CT, and surrounding areas, helping them establish themselves online and bringing the right audience to them. Contact us today for a free quote for your new website!
New Haven Web Design Pros
38 Foote St, New Haven, CT 06511
Phone Number: +14752514125
